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Project rules (the site’s knowledge base) are notes and instructions the AI considers on every edit. Think of them as “for the AI’s reference”: what’s important to remember about your brand, what voice tone to use, what data to use, what’s off-limits.

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Why this matters

Brand voice

“Always address customers casually”, “formal style”, “friendly”.

Banned patterns

“No emojis”, “no English borrowings”, “never use the word ‘unique’”.

Important data

Real opening hours, service list, prices, delivery terms.

Reference for AI

“Our phone +1 …”, “address: …”, “open Mon-Fri 10am-8pm”.

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How to add

In the builder → Features → Project rules. Create entries: each is a short title and text. They auto-load into the AI’s context on the next edit.
No need to repeat the same thing in every prompt. Add a rule once, and the AI remembers it on all future site edits.

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Example

Title: Corporate text styleText: Use formal “you” with lowercase. Don’t use words “unique”, “best in class”, “number one”, these are clichés. Brand colors: purple #7C3AED and graphite #1F2937. Logo always top-left of the page.

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What to write in rules

Rule typeExample
Branding”Colors: #7C3AED, #1F2937. Font: Inter.”
Voice”Address customers casually. No jargon.”
Contacts”Phone: +1 555 123-4567. Address: 123 Main St.”
Services”Manicure from 20,pedicurefrom20, pedicure from 35.”
Don’ts”No stock photos with white-toothed smiles.”

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What’s next

Chat edits

How the AI applies rules to your requests.

Admin panel

Where to edit rules after creation.