> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wowweb.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Project rules

> Site knowledge base: voice tone, contact details, do-nots. The AI considers these on every edit.

Project rules (the site's knowledge base) are notes and instructions the AI considers on every edit. Think of them as "for the AI's reference": what's important to remember about your brand, what voice tone to use, what data to use, what's off-limits.

## Why this matters

<CardGroup cols={2}>
  <Card title="Brand voice" icon="microphone">
    "Always address customers casually", "formal style", "friendly".
  </Card>

  <Card title="Banned patterns" icon="ban">
    "No emojis", "no English borrowings", "never use the word 'unique'".
  </Card>

  <Card title="Important data" icon="address-book">
    Real opening hours, service list, prices, delivery terms.
  </Card>

  <Card title="Reference for AI" icon="map">
    "Our phone +1 ...", "address: ...", "open Mon-Fri 10am-8pm".
  </Card>
</CardGroup>

## How to add

In the builder → Features → Project rules. Create entries: each is a short title and text. They auto-load into the AI's context on the next edit.

<Tip>
  No need to repeat the same thing in every prompt. Add a rule once, and the AI remembers it on all future site edits.
</Tip>

## Example

<Accordion title="Rule: Corporate text style">
  **Title:** Corporate text style

  **Text:** Use formal "you" with lowercase. Don't use words "unique", "best in class", "number one", these are clichés. Brand colors: purple #7C3AED and graphite #1F2937. Logo always top-left of the page.
</Accordion>

## What to write in rules

| Rule type | Example                                         |
| --------- | ----------------------------------------------- |
| Branding  | "Colors: #7C3AED, #1F2937. Font: Inter."        |
| Voice     | "Address customers casually. No jargon."        |
| Contacts  | "Phone: +1 555 123-4567. Address: 123 Main St." |
| Services  | "Manicure from $20, pedicure from $35."         |
| Don'ts    | "No stock photos with white-toothed smiles."    |

## What's next

<CardGroup cols={2}>
  <Card title="Chat edits" icon="comments" href="/en/editing/chat-edits">
    How the AI applies rules to your requests.
  </Card>

  <Card title="Admin panel" icon="gauge" href="/en/management/admin-panel">
    Where to edit rules after creation.
  </Card>
</CardGroup>