> ## Documentation Index > Fetch the complete documentation index at: https://docs.wowweb.app/llms.txt > Use this file to discover all available pages before exploring further. # Analytics > Connect Yandex Metrika and Google Analytics to your WowWeb AI site: step-by-step instructions. Understanding who visits your site, where they come from, and what they look at is key to growth. Out of the box, the admin panel counts unique visitors. For advanced analytics, connect Yandex Metrika or Google Analytics. ## Built-in counter * Unique visitors today and all-time. * Period dynamics: 7 days, 30 days, year. * Lead count and conversion. ## Yandex Metrika The most complete solution for the Russian market. Sees even more than Google Analytics: works in Russia without VPN, certified for government site analytics. See where people click and where they don't scroll to. Recording of user actions, watch how real people navigate your pages. Track leads, payments, registrations. Learn what words people use to find your site. ### Connect Yandex Metrika Open [metrika.yandex.com](https://metrika.yandex.com), sign in via Yandex ID, click "Add counter", enter your site URL. After creation, you see the counter number, an 8-digit number (e.g., 12345678). Enter Counter ID in the field. Click "Connect". In 5-10 minutes, stats start collecting. You'll see first visits in Metrika. ## Google Analytics 4 Right for global projects and B2B audience. Integrates with other Google services (Ads, Search Console). The connection form has one field: * **Measurement ID** in the form `G-XXXXXXXXXX`. Google Analytics, "Admin", "Data streams", web stream. In Russia, Google Analytics works unreliably unless visitors use a VPN, so a share of traffic will not reach the reports. For Russian projects, use Yandex Metrika as the primary analytics and treat GA as a secondary source. ### Connect Google Analytics Open [analytics.google.com](https://analytics.google.com) with your Google account. "Admin" (gear icon in the bottom-left), "Create", "Account", enter the organization name. Site name, time zone (Europe/Moscow), currency (RUB), "Next". Select industry and business size, "Create", accept the terms. "Data stream", "Web", enter the site URL (`https://your-domain`), "Create stream". In the stream card, copy the "Stream ID" in the form `G-XXXXXXXXXX`, that is your Measurement ID. Paste it into the WowWeb connection field. WowWeb injects the `gtag.js` tag into `` automatically at build time. Data starts flowing into GA4 within 30-60 minutes. ## What's next What we do for search engines automatically. Forward leads to AmoCRM.